Gatorade vs Vitamin Water

Personally Im taking a cold Gatorade over Vitamin Water. Especially since they are both sugar bombs. Gatorade is good if you're a real life athlete or real life hungover/dehydrated, but Im reading some disturbing stuff about Vitamin Water. Scienceline says that it 'contains more sugar that’s good for you, and your body probably can’t even absorb some of the fat-soluble vitamins they’ve added, like A and E'. Check out this blog for a good article on it. Anyway, my point was that Vitamin Water is owned by Coca Cola and Gatorade is Pepsico and they've been beefin. VW has taken a good amount of G's sales so in an attempt to gain back some of those consumers Gatorade has a new marketing campaign. You can see it on the bottles already, a big G for gatorade. Check out this new ad, narrated by Weezy, pretty ill.

From Adweek: New iterations of Gatorade Thirst Quencher, the flagship Gatorade brand, will sport a large letter G next to the brand's iconic bolt....

Meanwhile, line extensions have been renamed to "convey the attitude of a tough-love coach or personal trainer, through in-your-face names on the label," the release states. Thus, Gatorade Fierce is now Bring It, and X-Factor has been renamed Be Tough.

Gatorade AM, a product positioned as a morning refresher, is now called Shine On, while Rain is now No Excuses. Another extension called Gatorade Tiger will tout a new "focus" benefit brought by the presence of theanine, which, when combined with carbohydrates and advanced hydration, is said to promote mental focus a la the beverage's inspiration, golfer Tiger Woods.